A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Saturday, June 08, 2013
Banks must prepare for social media rules
In class we talked a lot about how important it is for a company to manage its social media presence on the web. For financial companies, this will become more difficult if the proposed guidance for the rules and regulations around social media go into affect. Because abandoning all social media will not be a viable solution in today's overly connected world, it's important for companies to manage their strategy in a way that I found a neat article that provides some tips for companies to manage their presence while still abiding by the new rules
See below for article
http://www.americanbanker.com/bankthink/5-ways-banks-can-prepare-for-social-media-rules-1057786-1.html
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