Social consciousness: The younger generations are more actively engaged than ever before on social issues such as mental health, equality, education, and climate change, and actively are on the lookout for brands that meet expectations in those areas - “Brands need to realize that they need to go well beyond just lip-service and do the work on creating an honest social impact. Based on a poll conducted by Forbes in 2019, 88% of consumers want to support brands that have social causes aligned with their product/service.”
Digital disinformation: Otherwise known as "fake news," this type of media has dominated conversations around social media and marketing for much of 2020, so much so that consumers are now more skeptical of social messaging than ever before. Brands need to put an emphasis on transparency in response to this trend, and practice careful brand monitoring to preempt anything negative or false going viral.
Conversational marketing: "Personalization of content" is now old news. The next step to connect with consumers is to turn a one-way marketing message into a two-way conversation. Brands need to make the extra effort to reach out and connect with their customers for feedback, with the ultimate goal of improving the customer experience, instead of simply driving sales. There are plenty of tools out there to create this two-way relationship. The recommendation is to utilize them and start listening.
Source: https://marketingtechnews.net/news/2020/nov/05/top-social-media-trends-to-drive-your-2021-marketing-strategy/
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