"Our ideas about technology and society that we think are normal are actually ideas that come from a very small and homogeneous group of people," a striking statement shared by data journalist and NYU professor Meredith Broussard in the Netflix documentary Coded Bias. Meredith explores how the unconscious biases of technology leaders are inherently embedded in the technology that they create. She does this by highlighting how an artificial intelligence program recognizes lighter faces but not darker faces. A test of facial recognition tools developed by IB, Microsoft, and Google revealed that the programs performed better on male faces than on female faces. Why? Because the data used to train the a.i. algorithm was mainly images of white men.
Like The Social Dilemma documentary, Coded Bias highlights the need to challenge our unwitting dependence on technology and the asymmetrical power wielded by the entities and develop and use the tech.
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