Computer vision will be another frontier for marketers to tap into. There are now retail stores in China that are equipped with cameras using facial recognition and are able to collect biological data too.
In the US, we are now familiar with using our face to unlock our phones, but in China they use it to pay for groceries, pass security checks at train stations, and monitor Covid symptoms.
Biometric data could lead to even more precise advertising and allow marketers to know more about the consumer than the consumer knows about themselves.
Facial recognition can also be unnoticed by consumers, allowing marketers to bring in more targeted ads without the consumer knowing what data the algorithm is pulling from.
Personalization and nailing more specific consumers tastes is the promise of leveraging things like computer vision and China is leading the way.
https://marketingtochina.com/great-examples-of-ai-in-marketing-in-china/
https://www.shine.cn/news/nation/2104046966/
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