https://www.skymetweather.com/content/lifestyle-and-culture/instagram-vs-youtube-which-platform-is-best-for-marketing/
Youtube and Instagram are great tools for advertising. Before choosing which one to use there are three thin good to keep in mind:
- Relatable content: Will my follower or viewer feel related to it?
- Relevance: what sort of target audience to meet
- Reach: Number of people you can hypothetically meet
Youtube corporates lots of individuals with different interests, which especially good for sharing content when you need to develop your brand. The absolute web traffic allows it to stay the site. However, the cost is comparatively higher than Instagram.
Instagram is an effective tools for marketing among targeted audience. It cost less and also provide different approaches to enhance engagement, like using short video, pictures to captivated impatient customers.
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