Saturday, January 31, 2009

US online spendings during the holiday

ComScore lately released online spending data by category for the holiday shopping season in the US. In comparison to last years' data, this year the online spending outperformed the offline spending in the US in the following key product categories:

  • Sales of apparel & accessories - up 4% online, compared to a 19-21% decline in overall sales of the category.
  • Consumer electronics declined 5% online and home, garden and furniture declined 14% online, compared to a 26% decline in overall sales.
  • Jewelry & watches - declined 24% online, compared to a 34% decline in overall sales of luxury goods.

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