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A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Tuesday, January 27, 2009
Wikkis & Blogs lead to emergence of "Reputation Management" servicess
A restaurant website called BooRah, recently launched a new service that allows restaurateurs to track everything written about their establishments online. This will prove an invaluable tool, as every comment can be used to evaluate and improve operations, including those posts that may have never come up in online searches or were buried to far down in the results. I expect similar services to pop up soon
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