The idea of the Talking Window is that ads will be
transmitted to people’s head directly. People who lean their heads against the
window of trains will be able to hear ads playing through vibrations in the
window. These ads will not disturb the
rest of the other passengers and are only audible when you lean on the glass. The
technology is called “Bond Conduction Technology” and it involves transmitting
sound to the inner ear through the method of passing vibrations through the
skull.
This is a completely unexplored medium for advertising.
However, it could prove to be more annoying than effective. Who wants some
random ads played in your head while you just want to rest after work in a
bus??
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