How to Do Digital Marketing in China 2014?

How to Do Digital Marketing in China 2014?

http://www.chinaz.com/manage/2014/0208/337919.shtml

1.     Establish a new framework based on new media. There has been a shift from paper-based media, websites to personal mobiles and environment media (like airports, office buildings). And personal mobiles is not separate from TV, Internet, it is part and integrates a multitude of channels.

2.     Budget-making based on traffic. In the digital-end world, the top 30 applications has controlled 80%-90% of the traffic and attention. The level of monopoly is far greater than the conventional marketing channels.

3.     Encourage the use of high CPM-Value digital media. From the second half of 2013, super-volume apps (with over 100,000,000 registered users or 10,000,000 daily users)are launching their commercial platforms.

4.     There is greater value-added apps in vertical sector. We should consider a long-term embedded application with proxy sectors, such as automobiles with drivers-license apps, or cosmetics with camera apps. 

5.     Prioritize transfer ratio to complete the loop online and offline. We should establish accomplish third-party mobile application, we-chat, online-sales channel and off-line activity, to optimize the “end-to-end” efficiency which can make a higher-operational transfer ratio.