Amazon search engine optimization (Amazon SEO) is the process of optimizing your Amazon product listings to rank more highly in Amazon searches for related keywords. When you optimize your product listing, you make it easier for Amazon to find your listing and show it to shoppers who are looking for something like your product.
Amazon SEO involves:
- Amazon keyword optimization
- Amazon product title optimization
- Product image optimization
- Backend keywords
- Pricing strategy
- The Amazon A9 algorithm
A9 is the algorithm Amazon uses for product searches. The Amazon A9 algorithm is a ranking process that influences where products appear for a particular keyword on the Amazon search engine results page (SERP).
Amazon ranks related to how likely the searcher will be to purchase the product.
How does A9 algorithm work?
1. Amazon looks at the keywords in the shopper’s search query. If your product listing doesn’t have every keyword in the search query, it probably won’t appear in the search results, which is why keyword optimization is a big piece of Amazon SEO.
2. Amazon tries to assess purchase likelihood based on how well your product has performed in the past. To do this, the algorithm looks at these metrics at the keyword level:
- Search result click-through-rate (CTR)
- Conversion rate on the product page
- Overall sales
Reference: https://tinuiti.com/blog/amazon/amazon-seo/
No comments:
Post a Comment