Twitter is an online news and social networking site where
people can communicate in short messages called “tweets.” Tweeting is posting
short messages for anyone who follows you on Twitter or searches for content,
with the hope that your words are useful and interesting to someone in your
audience. Some people use Twitter to
discover interesting people and companies online, opting to follow their
tweets.
One of the criticisms against Twitter was the lack of big
innovations. That said, the platform ran
its first livestreaming event during Black Friday partnering with Walmart and
Jason Derulo highlighting some of the best deals. This type of change to the platform can mean
significant changes to how the consumer shops.
This will also influence the way companies advertise.
What’s exciting to see is if Twitter can use its platform
and transition moments of breaking news into targeted ads for new retail
products. This change could challenge
social platforms, like Instagram and Tik Tok.
The future will be told, one tweet at a time…
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