Twitter's new CEO innovation focus

Twitter had a big shake up this week when they announced their former CEO, co-founder Jack Dorsey, would be stepping down. Twitter's stock had a rough week, trading down 10% on the week and now sits down more than 20% on the year. The new CEO, Parag Agrawal, has his work cut out for him as he tries to improve the companies performance. This Barron's article touches on how Twitter is working on improving its product innovation. One of the areas they are focusing on is Brand advertising innovation, where their performance has lagged its competitors. Twitter's brand ad revenue currently dwarfs its direct-response ad revenue; direct response only makes up 15%. The new CEO needs to continue putting effort behind improving direct-response ad revenue to reach their target goal of a 50/50% revenue split. https://www.barrons.com/articles/twitter-stock-ceo-51638548530?tesla=y