TWTR and GOOG dance...FB and TWTR tango

Twitter confirmed that Google will once again license a Twitter data feed, enabling users to search real time twitter posts, vs. Google crawling the Twitter site.

As user growth continues to taper for the 140 character messaging company, this deal is helps to further validate the Twitter business model (licensing revenue is up $41M from $16M YOY), while the market also agrees; TWTR rose 17% since the 2/5 market close through the 2/7 close, due the announcement of the deal.

http://adage.com/article/digital/twitter-strikes-deal-tweets-google-searches/296996/

This is welcoming news to Twitter investors, in light of the recent announcement of FB to begin selling ad media in real time with the ability to target users based on their conversations.  If you were logged onto FB during the Superbowl this past Sunday, you might have noticed targeted videos being triggered in mid conversation through your news feed

http://www.wired.com/2015/01/facebook-super-bowl-hub/

ABC's Deal with Facebook Creates a First in Television and Marketing Analytics

Dancing With The Stars, ABC's celebrity reality competition, made news a few weeks ago as the first network show to get access to real time access to fan feeds and relevant conversations and posts. This partnership allows Dancing with the Stars to use facebook as they would Twitter, but this time they can track statics abut facebook chatter as it occurs amongst their fans and followers.

This kind of data, while seemingly useful, hasn't yet proven to greater insights than what can be garnered n Twitter, but this type of leap take by ABC's executives is helping to shape the way networks interact with fans, how digital marketers cultivate data point to prove campaign effectiveness. The general focus on viewer's social media content and buzz creation may provide feedback that could make Dancing with the Stars a more prominent player in its category via potential increased sponsorship and ad sales.  Overall the show hasn't preformed well and it is doubtful that these metrics will sway ad revenue from other networks that have already proven success by way of ratings and social media trending. 

The only benefit can come from this venture with Facebook would be ABC's ability to increase in capacity for targeted advertising revenue when tied to real time demographics of the Facebook users who choose to watch and comment about the show.  If this is part of ABC Executive's strategy, than with time, we will see if target ad revenue will be the ticket that brings Dancing with the Stars to a more prominent place in the reality competition genre.


http://allfacebook.com/dancing-with-the-stars-apis_b125093