In a move that proves that good old fashioned targeting and strategic marketing alliances are not old hat for digital marketers, Citi has partnered with Zillow. This new marketing move will push Citi ads to StreetEasy and Zillow users and will promote the Citi brand and deals to certified preapproved buyers.
- This tidbit definitely made me wonder whether other similar partnerships between banks and vendors might arise in the near future. There is potential for valuable ad partnerships for banks with car companies, large retail chains with lay away programs, even with behemoth vendors such as Amazon or shopping aggregators like ShopStyle. All of these would provide the equivalent of qualified leads to the banks and would have many of the benefits of SEO, most importantly the value gleaned from knowing the site visitors' intent. These partnerships could be very valuable and boast much better conversion rates than ordinary banner advertising....
