The Most “Helpful” Marketing Technology

According to a recent article from eMarketer, CRM software was the only marketing technology rated effective by a majority of marketing professionals worldwide. In an age where digital marketing is key and the market is continuously inundated with tools that promise to take data and magically turn it into proven ROI, it is increasingly important for marketing professionals to pinpoint which tools are actually helpful and relevant to them.

The below graph illustrates the types of digital marketing technologies that are useful to data-driven marketing, according to marketing professionals worldwide (most of whom worked at firms with fewer than 500 employees):

As demonstrated, CRM software was the single type of digital marketing tool that more than 50% of respondents said was useful to them in their data-driven work (won by 6%). This information is increasingly valuable to companies where data is king and resources are limited. 

SOURCE:

http://www.emarketer.com/Article/Marketers-Rank-Technologies-Designed-Help-Them/1011597/1

When to send marketing emails to Norwegian bartenders in their 70s

Mailchimp came up with a couple of interesting findings from analyzing the data of over 10 billion email they send out every month. In particular, the looked at the timing when people open their emails. The graphs below show their analyses for age groups, geographies and professions:

College aged recipients have an optimal time of 1 p.m. versus 10 a.m. for the older two categories. College students during the summer likely drag themselves out of bed later and check their email later than older folks.

During the summer months, Norway has a very long day, so the distribution of the optimal send times for Norwegian addresses plateaus out from 9 a.m. to 8 p.m. while a country like Egypt experiences a more pronounced fall after typical business hours.

Lawyers have a well-defined workday in which they optimally engage with email marketing at 9 am. Bartenders roll out of bed later and aren’t fully engaging until noon. Neonatal nurses on the other hand have little of a pronounced optimum. Rather, they work night and day and their distribution of optimal send times blurs into a plateau all the way past 10 p.m.

Source: http://mashable.com/2014/07/17/when-to-send-marketing-email-data/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss