Wednesday, November 19, 2014

The Most “Helpful” Marketing Technology


According to a recent article from eMarketer, CRM software was the only marketing technology rated effective by a majority of marketing professionals worldwide. In an age where digital marketing is key and the market is continuously inundated with tools that promise to take data and magically turn it into proven ROI, it is increasingly important for marketing professionals to pinpoint which tools are actually helpful and relevant to them.


The below graph illustrates the types of digital marketing technologies that are useful to data-driven marketing, according to marketing professionals worldwide (most of whom worked at firms with fewer than 500 employees):




As demonstrated, CRM software was the single type of digital marketing tool that more than 50% of respondents said was useful to them in their data-driven work (won by 6%). This information is increasingly valuable to companies where data is king and resources are limited. 

SOURCE:
http://www.emarketer.com/Article/Marketers-Rank-Technologies-Designed-Help-Them/1011597/1

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