Since every member of the class has now had a chance to pronounce and speculate about the future of Foursquare's business, this article on how to game the system to get points and badges is particularly timely.
It will be interesting to see how many early adopters stick with Foursquare, or whether check in fatigue turns out to be a reality. Chances are, it will all depend on whether real, tangible rewards begin to be developed beyond the badges and points.
Showing posts with label facebook fall internet marketing tal sela cbs columbia business school thursday elective blog a littl class on the internet. Show all posts
Showing posts with label facebook fall internet marketing tal sela cbs columbia business school thursday elective blog a littl class on the internet. Show all posts
Monday, August 02, 2010
Monday, October 29, 2007
Facebook...Facebook...Facebook
Dear Little Class,
Forgive me for the lack of originality, but I must begin by discussing Facebook and then question myself or even contradict myself. So here are my thoughts:
Microsoft bought Facebook equity at a $15B value. This is a mind boggling fact, one which I personally find insane. Not to say that Gates and Co. don't have a clue to what they're doing, but does anyone believe that FB would generate future cash flows of $15B? Think about it - Google is worth around $157B, Apple is worth over $160B. Is FB worth 10% of these two ginormous entities, or is this just the newest mutation of the internet bubble? Let's call it the Social Network Bubble...
So what makes Facebook so attractive to the world? As mentioned in class, Facebook offers the complete Big Brother experience, one which enables advertisers and marketers to reach all of us more effectively than ever, as they snoop into our demo-techno-psycho-AndEverythingElse-graphics. This does not only enable marketers to send us pinpoint targeted messages to the extent of replacing our personal assistants in reminding us of our anniversaries (which we were about to forget and for which they would be handsomely rewarded), but also helps President W types to get all of the information they need about any of our terrorist friends. I just hope FBI agents don't come knocking on my door due to a blog.
I will summarize and say:
Indeed, Facebook offers a unique opportunity for advertisers, one which only a few years ago did not exist. But just as Facebook busted into the scene as the biggest thing since Chicken Noodle Soup, more or less out dating MySpace, as MySpace did to Friendster, who says that MyHotFriends.com, a futuristic social network for people who want even more intimate relationships with their communities, would not do the same to Facebook.
So is Facebook really here to stay? The answer is probably yes.
$15,000,000,000 has lots and lots of 0's. In my opinion, a few too many.
Forgive me for the lack of originality, but I must begin by discussing Facebook and then question myself or even contradict myself. So here are my thoughts:
Microsoft bought Facebook equity at a $15B value. This is a mind boggling fact, one which I personally find insane. Not to say that Gates and Co. don't have a clue to what they're doing, but does anyone believe that FB would generate future cash flows of $15B? Think about it - Google is worth around $157B, Apple is worth over $160B. Is FB worth 10% of these two ginormous entities, or is this just the newest mutation of the internet bubble? Let's call it the Social Network Bubble...
So what makes Facebook so attractive to the world? As mentioned in class, Facebook offers the complete Big Brother experience, one which enables advertisers and marketers to reach all of us more effectively than ever, as they snoop into our demo-techno-psycho-AndEverythingElse-graphics. This does not only enable marketers to send us pinpoint targeted messages to the extent of replacing our personal assistants in reminding us of our anniversaries (which we were about to forget and for which they would be handsomely rewarded), but also helps President W types to get all of the information they need about any of our terrorist friends. I just hope FBI agents don't come knocking on my door due to a blog.
I will summarize and say:
Indeed, Facebook offers a unique opportunity for advertisers, one which only a few years ago did not exist. But just as Facebook busted into the scene as the biggest thing since Chicken Noodle Soup, more or less out dating MySpace, as MySpace did to Friendster, who says that MyHotFriends.com, a futuristic social network for people who want even more intimate relationships with their communities, would not do the same to Facebook.
So is Facebook really here to stay? The answer is probably yes.
$15,000,000,000 has lots and lots of 0's. In my opinion, a few too many.
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