We're in an interesting era of content explosion in the mobile/digital world - as we get our hands on more info, recommendations, suggestions, reviews and deals, it seems that apps are constantely trying to notify us when there's something better or more exciting we could be doing. This trend is continued with Foursquare's newest feature - Radar.
Radar tells you what's going on around you and pushes those notifications even when the app is off. This assumption is that you'll want to be reminded to check out this new restaurant, or that your friends are meeting nearby. Foursquare really needs to get this right, because if the notifications aren't contextual, personalized and helpful, this could be the most annoying app feature I've ever heard of.
As we continue to evolve in the information overload space, it puts the onus on apps/mobile features to really curate content, as opposed to just blasting out whatever the last advertiser told them to.
Check out more detail here: http://techcrunch.com/2011/10/12/foursquar-radar/#comment-box
A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Showing posts with label check ins. Show all posts
Showing posts with label check ins. Show all posts
Thursday, October 13, 2011
Monday, August 02, 2010
After the Final: Foursquare Redux - How to Cheat at Foursquare
Since every member of the class has now had a chance to pronounce and speculate about the future of Foursquare's business, this article on how to game the system to get points and badges is particularly timely.
It will be interesting to see how many early adopters stick with Foursquare, or whether check in fatigue turns out to be a reality. Chances are, it will all depend on whether real, tangible rewards begin to be developed beyond the badges and points.
It will be interesting to see how many early adopters stick with Foursquare, or whether check in fatigue turns out to be a reality. Chances are, it will all depend on whether real, tangible rewards begin to be developed beyond the badges and points.
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