PINTEREST - the new way to do marketing

PINTEREST

Pinterest is a new social media, where users can share images online, pin them and organize them in differents categories.

As Facebook, linked in and twitter, this new media is helpful to drive people to companies websites

How can be Pinterest  useful for a business?

Companies can use Pinterest  to increase brand awareness. Through photos or boards related to interesting topics, they can catch the attention of the Pinterest users that will start following  them.

A combination of great pictures with an interesting content can inspire and appeal the interest of the users of Pinterest.  This content can additionally link to the home webpage of the company, to increase the flow of visitors.

Pinterest has also ,as Facebook does, some metrics to control the success of your pictures. This tool helps us to understand  which pins have the most click through to the company website and  how many times a blogspost for a webpage has been pinned. This information is available through Pinterest Pin count tool and Pinterest free web analytical tool.

Some examples

Four Seasons is one of the most successful examples as how a business can share images in Pinterest to create experiences and promote their hotels. They have actually 25,623 followers and  153 pins. Their visual content goes from  photos of dishes of their restaurants to images of their hotels and amenities. This marketing strategy has helped them to increase awareness in this new channel.

Cupcake Unicorns and a little company called Coca-Cola

Being consistently ranked as one of the most valuable and recognized brands in the world is no mean feat and when your product is sold in over 200 countries worldwide, it definitely makes sense for the company to invest highly in digital media so as to capture the biggest audience with a fraction of the cost it would take to market on-ground. 

Here are some of the recent marketing campaigns by Coke. Their messaging has always revolved around “sharing” and by making their softdrink share worthy on ground, they have made their campaigns share worthy online. 

1) A video that is naturally close to my heart given my Indian roots is the Happiness without Borders Video. An uplifting Coca-Cola film shows that what unites us is stronger than what sets us apart. High-tech vending machines installed in two popular shopping malls in Lahore, Pakistan and New Delhi, India – two cities separated by only 325 miles, but seemingly worlds apart due to decades of political tension – invited consumers to put their differences aside and share a simple moment over a Coke. 

2) Coke Can lets you twist and share 

3) Share-A-Coke campaign in Britain 

4) Recently Coke came up with a clever new way for students in Colombia to make friends. With the help of Leo Burnett, they designed a bottle called “The Friendly Twist” that can only be opened with the help of another person. Apart from an interesting mental challenge, the design also helped students to socialize without them even realizing it was happening. Watch the friendly twist campus bottles video here. 

Lastly check out Coke’s new digital marketing campaign: featuring 61 websites starting from ahh.com, that are focussed on engaging teens but clearly have a wide appeal. Note: these websites are highly addictive, my favourite is the cupcake unicorn!

While these campaigns may not always lead to a purchase it definitely creates a positive impression in the mind of consumers and the next time one wants to buy a softdrink, all things being equal, you’re more likely to opt for a Coke.