PINTEREST
Pinterest is a new social media, where users can share
images online, pin them and organize them in differents categories.
As Facebook, linked in and twitter, this new media is
helpful to drive people to companies websites
How can be Pinterest useful for a business?
Companies can use Pinterest
to increase brand awareness. Through photos or boards related to
interesting topics, they can catch the attention of the Pinterest users that
will start following them.
A combination of great pictures with an interesting content
can inspire and appeal the interest of the users of Pinterest. This content can additionally link to the
home webpage of the company, to increase the flow of visitors.
Pinterest has also ,as Facebook does, some metrics to
control the success of your pictures. This tool helps us to understand which pins have the most click through to the
company website and how many times a
blogspost for a webpage has been pinned. This information is available through Pinterest
Pin count tool and Pinterest free web analytical tool.
Some examples
Four Seasons is one of the most successful examples as how a
business can share images in Pinterest to create experiences and promote their
hotels. They have actually 25,623 followers and
153 pins. Their visual content goes from photos of dishes of their restaurants to
images of their hotels and amenities. This marketing strategy has helped them
to increase awareness in this new channel.
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