Sunday, December 08, 2013

Indoor mapping and the iBeacon

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It was announced recently that ~200m iPads currently have the right hardware and software to be switched on to become iBeacons. The iBe...

Pinterest begins offering advertising

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Slightly before Halloween of 2013, Pinterest began allowing advertising in its Pin feeds.  Like Facebook and Twitter, Pinterest ads will app...

Pinterest: A holiday gold mine for retailers

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Pinterest is killing it this holiday season . According to a new study by Lab42, a market research firm, Pinterest users spend 54% more time...

iBeacon

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A recent WSJ article discussed how Apple would now role out a service called iBeacon, which senses when users are near a specific location ...

SpaghettiOs' Dubious Tweet to Remember Pearl Harbor Enrages Twitter

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I found this article interesting given the fact that there was so much anger toward spaghettio's for their "insensitive" tweet...

Facebook Eyes Indian Startup for mobile data analysis

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Facebook is in talks to acquire an Indian startup that analyzes data, to broaden its reach to consumers through mobile devices. Little Ey...

Tailored ads on Twitter

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This week, Twitter announced that all advertisers could now target their users based on their web behavior, through the use of tailored ads....
Saturday, December 07, 2013

Working on Content

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We have learned a variety of tactics in class about how to build an SEO strategy, including making sure you have appropriate descriptions, ...
Friday, December 06, 2013

Hooray! Ad Spend Up By Retailers This Holiday Season

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U.S. retailers spent the most on paid-search ads during the holiday weekend, with an emphasis on mobile devices. Smartphones rose 542...
Thursday, December 05, 2013

Mazda combines audience targeting and tracking to reach customers with new technology

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Mazda has been using a new mobile location tracking and targeting data from PlaceIQ that helps the company to send ads at consumers that a...
Wednesday, December 04, 2013

Sprint's Innovative Debut of its Latest Ad

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The goal of every digital ad campaign these days is to go viral, right?   Well in a highly unusual move, Sprint is sending its latest ...

Apple and Twitter

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Apple recently purchased access to twitter's feed so to better track consumer sentiment, by purchasing Topsy Labs. In this new wave o...

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Earlier this year (in August), American Express activated a YouTube campaign starring Fred Armison, a favourite of all things hipster and t...

Sensing Emotions - how marketers can take advantage of this type of innovation

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Microsoft is working on a new bra that can detect emotions, and prevent women from overeating due to their emotional states.  Having this ty...
Tuesday, December 03, 2013

Eye tracking in apps is near

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The future of computing is near – and it starts with your eyes.   With the Tobii EyeX Engine software kit, app developers can now add ...

Apple Buys Topsy for $200mn+

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Apple has recently purchased social analytics firm 'Topsy'. Topsy focuses on parsing out data that it has accumulated from Twitter....

Facebook changes algorithm - More "real" news, less "personal" news

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Facebook has announced recent changes to its algorithm, more prominently displaying and promoting real news articles posted by users by expo...
Monday, December 02, 2013

What Do Instagram Advertisers Actually Get for Their Money?

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This article is interesting in that I had no idea Instagram did not allow links in the adds that run on Instagram. Not being able to track m...

CYBER MONDAY MARKETING

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With over 131 million Americans expected to shop online during Cyber Monday, digital marketers are tasked with differentiating their e-...