A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Monday, September 29, 2014

Luxury Online Flagships Go For a Redesign

Luxury brands have traditionally been a bit slower to take up new technologies, therefore it is interesting to watch when and at what pace ...

How to Use the Instagram Hyperlapse App for your Fashion Brand

We all know how powerful the social connectivity of Instagram is, not only for your friends, loved ones, or that fashion bran...

Growth in mobile spurs mobile advertising innovation

When you walk the street, it’s difficult not to see people who are staring at their smartphones. I am also guilty of his. Consumers cont...

Advertising Week 2014 Today marks the first day of Advertising Week here in NYC. For those who don’t know, Advertising Week is the wo...

Empowering Filmmakers to Build Brand Awareness

As travel brands strive to establish their own identity and voice, digital marketing content is transforming from social media posting...

Google's New Grab for Mobile Ad Dollars

Despite the rise of mobile and the ever evolving discussion about the mobile experience, what ad platforms haven't figured out yet is e...

Let's not worry about advertisers collecting data, but rather how they are protecting data

Last week, I explained why it doesn't bother me that advertisers track my browsing behavior in order to personalize my web experience. ...

If an Advertisement Runs Online and No One Sees It, Is It Still an Ad? The authors of the paper point out that the discrepancies be...

When is Targeting Through Mobile Creepy?

With the re-launch of Facebook's new ad platform Atlas - privacy issues are at the forefront of mobile advertising yet again. It's ...

Why Google can't dominate search in Korea

http://www.link-assistant.com/blog/google-vs-naver-why-cant-google-dominate-search-in-korea/ Above is the link to an old article on why Go...

In an effort to attract the attention of overly stimulated consumers several marketers are combining digital marketing efforts with experie...

Email continues to be the most effective digital tactic

Marketeers have consistently rated email as the most effective digital marketing tactic - as can be seen in the research published by Market...

Cost Per Hour: The New Currency in Digital Advertising

Move over CPM there's a new metric in town. Back in March 2013, Financial Times announced that the paper would roll out ad rates ba...

Sendwithus optimizes email marketing for companies large and small

Over the past year of internships at large and small companies, email marketing has been a big topic of debate. What subject lines should we...

Email Marketing Gon Wrong

Having a good email marketing strategy can be a powerful tool used to reach new customers, retain and take a larger share of existing custo...

New Google Ads on Mobile

The mobile advertising market has been having trouble capturing audience size and increasing customer interactions primarily because of its...

Despite Buzz, Social Commerce is Limited

A recent article on emarketer.com highlighted what may surprise some - despite the buzz surrounding social marketing, very few adults have a...

Facebook announces re-launch of Atlas

It's Ad Week, and Facebook has announced their re-launch of Atlas, an ad platform that serves and tracks ads across platforms. To pr...

Digital Video Advertising Outpaced Most Other Digital Ad Markets

Online video is growing faster than most other advertising formats and mediums. Video ad revenue will increase at a three-year compound a...

Activist Investor Calls for Yahoo! To Merge with AOL

Outside of the digital media industry, Yahoo! has been in the news quite frequently over the last 2 years since the appointment of CEO Mari...

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