Is this the new protest? The new community congress? It seems the power of social media has the potential to effect companies in the corporate, offline world.
A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Wednesday, June 02, 2010
Wanna post on Facebook? Better have Your Lawyer Ready!
A recent article outlines how a Kalamazoo, MI student has been sued for libel in the amount of $750,000,000 by a local towing company because he created a Facebook group titled "Kalamazoo Residents against T&J Towing," a group aimed the local towing outfit. Apparently T&J has lost quite a bit of money as a result of the group, which boasts over 4000 members.
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