Are there more costs to digital marketing than just money? Artificial intelligence consumes an inordinate amount of data and energy. Will Knight in his thought-provoking article, “AI Can Do Great Things—if It Doesn't Burn the Planet,” notes that the computing power required to train machine learning algorithms is leaving a large carbon footprint. He references the work of Strubell and colleagues at the University of Massachusetts Amherst who demonstrated that the energy consumed in training a single large natural language processing model approximated that of a car over its entire lifetime. This not only has implications for the amount of energy required to run the machines themselves but also the bandwidth necessary to do so. As advertisers employ AI algorithms to acquire new customers will they adhere to environmentally friendly standards, or will new emissions regulations from government agencies, akin to the auto industry, be required to mediate energy efficiency?
No comments:
Post a Comment