Hodinkee’s Ben Clymer: Flipping from advertising to commerce revenue is difficult
As a watch enthusiast, I have always been amazed at how a small site like Hodinkee became the leading voice of the luxury watch segment. Hodinkee started from humble beginnings as a watch review site. Still, between building a strategic digital marketing strategy and focusing on brand-building, they are now firmly positioned to push into the e-comm space. This is an article from 2018 but still very relevant to building a brand and understanding your audience before pivoting to newer opportunities.
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