It is surprising to me that privacy issues might be a major concern for digital marketing in 2021. While this change could potentially make successful advertising more difficult for companies, it is also a clear indicator/reminder that customers’ needs/desires are ever-changing.
I wonder how companies will adjust to the recommended contextual targeting, as opposed to PPC advertising and, perhaps less so, content marketing.
Here also is a quote from the article that I found interesting: “The impending loss of cookies is potentially a major issue, as so many businesses have become very used to using them as a primary source of insight on who their customers are, how they move, and how to find others like them.”
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