New Reality a Mixed One?

During the Saints vs Bears Wild Card Game on January 10th, CBS Sports unveiled its partnership with Nickelodeon through a number of creative, augmented, and mixed reality activations. Augmented Reality is particularly interesting to me as a digital marketing concept, especially during an era of social distancing and quarantine. It allows brands to engage with their audience through creative ways - mainly driving novel visualizations and an overall departure from a normal viewing experience. I think we're going to see augmented reality as a digital marketing strategy become one of the leading trends in 2021, especially since it hosts the potential for application on a global scale with more ease than completely virtual environments that require special apps or expensive hardware.

https://next.reality.news/news/nickelodeon-injects-broadcast-ar-fun-into-saints-vs-bears-nfl-playoff-game-0384224/