Digital Sales Reimagined

One of the industries most affected by COVID is the retail industry. During the pandemic, it’s hit record lows followed by record highs all the while adapting at a rate that is unprecedented to create a new digital-customer centric experience across the industry. As the digital-customer experience becomes the focus of many retailers, companies have had to rethink not only internal company dynamics, processes, and initiatives, but also what the future of the retail experience looks like for consumers. While digital shopping is unlikely to replace the in-person experience, the online shopping we once knew is already changing. From new ways to send e-gifts to online shopping parties, the world of retail has whole new experiences available for consumers. According to PwC, the rise in digital sales is driven by the effects of people being stuck at home.  As demand increases for a fully digital experience, sales are booming. Gone are the days of trade shows and vendor conventions and instead companies and retailers are focused on how to optimize the fully remote buying experience, especially for B2B buyers. Not only does it allow for more flexibility, but there’s huge upside for cost-savings as well. As experiences become more personalized and customized, there’s also the role of AI and the opportunity to further streamline the experience with less human resources required.

https://www.marketingdive.com/spons/the-digital-sales-cycle-is-here-to-stay-heres-how-to-embrace-it/596507/