The second, commissions, I've heard from many sources informally - usually Amazon Associates program commissions from bloggers with a niche following (i.e. bird photographers) or gadget or merch related sites that make bigger money off of the gadget sales commissions. (Cell phone reviewers, etc.)
Lastly, the true personalities and blogger-tantes who have made a name for themselves seem to be able to do a lot of event based sponsorship - similar to PaidContent's mixers or this little gem from Business 2.0 about the TechCrunch founder:
Michael Arrington is a partying kind of guy. While showing off his home in Atherton, Calif., he boasts about how he crammed 500 people into his one-acre backyard at a bash in February. Then there are the official parties, like the one he threw last Friday at August Capital, a nearby venture firm. Weeks ago, Arrington posted an open invitation on his website at 3 a.m. By sunrise, all 500 spots were taken; the onslaught of traffic crashed his site.
Arrington, a 36-year-old entrepreneur behind a long list of unrecognizable startups, has suddenly become one of the rising stars of Silicon Valley. Why? The answer lies in TechCrunch, Arrington's blog about new technologies and companies. In the year since he launched the site, he's become a go-to person for VCs and tech execs looking to leak corporate tidbits or announce news. More than 1.5 million readers regularly check out his site.
Michael Arrington's TechCrunch has seen a 10-fold rise in revenue since the start of this year.
But here's what gives Arrington real distinction: He's pulling in $60,000 in ad revenue every month. That's 10 times what the site was making earlier this year, which was when Arrington, convinced of the potentially monstrous riches ahead, quit his day job as president of a startup to blog full-time.
- more from Business 2.0
The interesting thing is he makes $60,000 a month from ads but made $50,000 from one night's event. The real world is more lucrative, it seems.
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