The first article in this series talked about the acquisition of BulkRegister by eNom, and how it would change the marketplace for domain name registration. BulkRegister was able to beat out competition in early 2000 by under cutting prices, but as of recently they have lost that competitive advantage by being unable to respond wit new feature offerings. Clients who do not want their domain name used for commercial purposes ma find that BulkRegister has commercialism their domain names by running ads. The company also had poor customer service by shunning voice contact to resolve problems. When compared to competitor GoDaddy, BulkRegister can not compete with their customer service offerings that are based in the US.
This article goes on to discuss other shortcomings of BulkRegister such as, the rise of the secondary market for reselling domain names, and the fact that the company does not participate in revenue sharing with ad revenues being shared by the placeholder page operator with the domain name owner. I believe that by correcting these two problems, and redoing their customer service model from email to voice communications will create a loyal customer and help BulkRegister become a competitive force with the likes of GoDaddy.
http://www.ecommercetimes.com/story/EIGWO6FIdW6ZyX/The-Changing-Domain-Name-Landscape-Part2
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