"Video has become one of the fastest-growing formats online as new
delivery mechanisms, faster computers and wider broadband adoption make the
medium more accessible to a broader audience."
A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Monday, August 07, 2006
Google to distribute MTV clips with ads
Well now it will be even easier to watch crappy television thanks to Google and MTV. Online advertising through video is becoming big business and creating a new form of revenue model for content creators. The MTV clips will be free to view on Google video, but will have ads imedded in them. Viacom, who owns MTV, is also putting 17 shows on Google video for $1.99 an episode. In the future, I see more people watching video on the Web as their main source of video entertainment.
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