Monday, December 03, 2007

facebook: - Privacy Troubles

facebook is toeing a dangerous line.

Apparently, some of its major advertising partners are getting cold feet, including Coca Cola, Overstock & Travelocity, over privacy issues! Thank goodness someone cares...

This is just more backlash against facebook's Beacon program that tracks user purchases and displays them on a user's network newsfeed. This backlash is happening even after facebook changed its Beacon program from an Opt-Out program to an Opt-In.

You'd think facebook would be a little less aggressive in attacking its users with this new ad-based revenue model. If the backlash continues, and facebook doesn't let up, there are leaving room for a competitive attack, in my opinion.

No comments: