Thursday, December 06, 2007
New technology to track website visits
An article on the first page of the Marketplace section of today's WSJ reports that CenturyTel Inc., a phone company providing internet access, is using a technology developed by NebuAd that can keep track of every website its users visit. This is an improvement (of sorts) over current trackers monitor only certain sites. It does however allow users to opt out. And it reports that it protects privacy by not tracking visits to sites related to sex, health, and politics. Still, they could discover your obsession with Barry Mannilow, so be warned.
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2 comments:
This new technology will definitely raise red flags for privacy concerns. Just like Facebook says it won't release individual data to marketers (where there's the possibility that they will in the future), how do we know that this technology really won't track websites that people want to keep secret?
I agree with Sandy, red flags! Not only that though, do they really have technology good enough to be able to filter out sex, health and political sites? My guess is NO, especially for small sites.
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