As I was catching up on reading email newsletters from the past couple of weeks I came across this interesting advertising analysis that further segments the Pareto curve beyond the Head and the Long Tail. Based on comScore data, the market of over 100 million web properties breaks down into four distinct sets, each with its own unique features and benefits: the 4 Portals, Top 50 Properties, 1000 Mid-tail properties, and the 100mil+ Long-tail sites.
Definitely informative for anyone in the online advertising space. Seems like the Mid-tail sites offer a great compromise between cost, reach and creative execution.
URL: http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=71749&Nid=36807&p=430092
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