Apple has launched the testing Apple Search Ads since this May including the United States, Mexico, Canada, Switzerland, Australia, New Zealand and the U.K., and now it is expanding search ads in its App Store to six more countries where apps are big business: France, Germany, Italy, Japan, South Korea and Spain bringing the total to 13 and escalating Apple's bid to win substantial ad revenue from tech rivals Google and Facebook.
Source: SearchAdsHQ interface.
Apple only ventured into search advertising nearly two years ago, but its share of app-installation ad market has risen quickly, from 23rd place in 2016 to seventh last year and now third place.
The company's ads appear at the top of the App Store after a user performs a search, meaning that someone who searches for the Target app may well see an ad for Amazon's app first, pushing the Target app halfway down the screen for good measure.
That seems borne out by data from one of Apple's marketing analytics vendors. Over the last 30 days, Facebook has returned a 31 percent conversion rate on app-install ads and a 0.54 percent click-through rate, the company says. Google had a 17 percent conversion rate and 0.7 percent click-through rate. Apple boasts a 53 percent conversion rate and 5.8 percent click-through.
references:
https://searchads.apple.com/basic/
https://searchadshq.com/
http://adage.com/article/digital/apple-s-expands-search-biz-dethrone-google-facebook/314460/
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