Lonely Planet sold to US Digital Marketing Group - Red Ventures

 

Travel guide publisher Lonely Planet has been acquired by US digital marketing group Red Ventures for an undisclosed sum.

Red Ventures aims to propel Lonely Planet it into the digital era while “remaining committed to publishing the guidebooks that have made Lonely Planet the iconic brand it is today”.

Red Ventures said Lonely Planet had produced over 150 million travel guidebooks, reaches 186 million people annually and covers 22,000 destinations around the world.

As the pandemic hit in March and April, Lonely Planet announced office closures and redundancies across the group, including several at its Dublin office. While the company said it would continue publishing its country guidebooks, it cut back several ancillary services.

https://www.irishtimes.com/business/media-and-marketing/lonely-planet-sold-to-us-digital-marketing-group-for-undisclosed-sum-1.4424895

Miguel Fernandes