A new addition to marketing campaign has been the use of TikTok given its extensive reach to younger audiences. With the rise of its popularity, Instagram released a similar feature, 'Reels', to compete with TikTok. However, Reels has yet to gain traction with users. Meanwhile, Snapchat has already decided to join the bandwagon with its own knock-off version of TikTok called 'Spotlight' to draw in user engagement. Similar to TikTok's algorithm to populate users 'For You' feed, Spotlight curates the best snapchats that are submitted by users to populate others feeds. With a new feature, Snapchat will have to leverage digital marketing techniques to boost popularity so it will be interesting to see if it gains traction.
No comments:
Post a Comment