PepsiCo has accelerated growth from traditional TV to streaming while expanding its online sales.
At the center of their efforts is their ROI engine that has supposedly increased their return on investment during campaigns.
ROI Engine's genesis predates the pandemic, with the idea around the technology first emerging a year and a half ago amid a broader reassessment of PepsiCo's marketing measurement.
The fact that ROI engine was deployed beforehand helped PepsiCo accelerating and enjoy growth in digital sales in the pandemic particularly in North America. Now it's time to deploy it in the rest of the world.
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