This year, there has been a significant rise in the number of people working from home. And this influences how B2B tech marketers should think about marketing.
B2B tech marketers should create campaigns that speak to the people behind the business, because B2B purchases are 50% more likely to buy a product when they see a personal value related to it. Hence, although it might not seem obvious, getting emotional can be successful.
Besides that, story telling is something that can also help. Creative storytelling that touches issues that people can relate have an effect on the viewer and position the company as a solution to the problems presented.
Source: https://marketingtechnews.net/news/2020/dec/01/wtf-do-b2b-tech-marketers-do-when-the-world-is-wfh/
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