Social Media as revenue generating stream

I was always fascinated by how digital marketing is generating revenue streams through social media. One of the reasons for taking up the Digital Marketing course was to not just do this through luck but through logical steps and avoid making obvious mistakes when I launch my business eventually. Social media is the top channel for marketing efforts going forward. Social media is not just for branding and communications it’s also an important advertising channel for digital marketing. 

Consider that Snapchat which sells ad units reaching more than 20 billion video views per day. While Snapchat may not seem relevant to business, but not so long-ago Facebook was disregarded as an ineffective channel for advertising. Today, it generates significant revenues for many types of businesses. In fact, it is gaining on Google. But that is not the only revenue-generating channel but there are other options such as LinkedIn, Twitter, Instagram, Pinterest. All major communities where people spend significant time. 

It’s a huge mistake to overlook these digital marketing opportunities. But the thing to remember is to focus on quality over quantity. In terms of revenue-generating channels, it is also observed that paid search vastly outperforms social media in terms of the quality of opportunities. This makes sense, as people tend to focus their searches more narrowly as they close in on a purchase. That said, social media is a viable marketing channel due to all the activities taking place on it.