https://finance.yahoo.com/news/kaplan-agreement-digital-marketing-institute-120000048.html
I found this article very interesting with Kaplan, one of the world's most diversified global education organizations, announcing an agreement with the Digital Marketing Institute to offer two recognized industry certifications. The first thought that came to mind with a for-profit name like Kaplan is they are trying to monetize on the growth of digital marketing. While certainly a plus to prospective employers as they sift through numerous resume to see a candidate that has two internationally recognized industry certifications, it probably comes at a cost to the candidate to join the Kaplan Credegree Program (note, I did not click through to talk to a professional to actually see, but assume it costs some money as the landing page does not provide any pricing information). Just goes to show the growth and importance of digital marketing when educational giants such as Kaplan are joining the fray.
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