As human behavior continues to shift in a digital world, so does the way we interact with brands and each other. Included in this shift of behavior is the notion that our connectedness and reliance on each other has increased in social settings. We trust what our friends buy, we yearn to be a part of the cool crowd by buying what the influencers buy, and we follow the brands we know and love. It is no surprise, then, that Snapchat, in an effort to draw marketers to their platform, has introduced a new proprietary tool called 'Snapchat Trends'.
Snapchat Trends primarily serves as a way to uncover trends, fads and other noteworthy happenings in the social space by allowing users - including Marketers - to find the most searched for elements on the platform. As users search for the latest pumpkin-themed creations, various keywords will bubble to the top that'll allow users to compare various stats related to the fall phenomenon. Understanding what's trending among the users of Snapchat would be especially viable information as companies today are doing everything in their power to understand Gen Z. By building this tool, Snapchat has positioned itself to be a valuable social platform for more companies and has formed a viable complement to other keyword search tools. It'll be interesting to see if other platforms follow suit but in the mean time, get ready for more pumpkin themed products in your feed!
Source and more info: https://www.digitalinformationworld.com/2021/08/snapchat-introduces-new-tool-trends.html
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