https://www.seroundtable.com/google-ads-expanded-text-ads-for-responsive-search-ads-32019.html
Found this topic very interesting as someone who is new to digital marketing and Google Ads. The first thing that stood out to me was how Google's RSA platform will be dynamic and automatically assemble the best performing ad based on their testing. This will allow businesses to operate more efficiently because they will spend less time creating ads and more time focusing on other marketing efforts. Secondly, the conversion results are better for businesses, according to Google "advertisers that switch from expanded text ads to responsive search ads, using the same assets, see an average of 7% more conversions at a similar cost per conversion."
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