Elon Musk's purchase of Twitter is back on track and set to finalize no later than Friday, October 28th. While shareholders rejoice, the sale brings concerns not only for the employment prospects of current staff but also the media industry as a whole. Musk is known as an eccentric leader who's vision to take the company private, bring in more "free speech," and allow former President Trump back on the platform will foster in a new era at the organization. What kind of trickle down impacts will this have on Twitter's partners and users? This is no longer just a debate around the usage of an edit button but the redirection of a $38B company that could have huge implications on the way we share and market ideas. Personally, I have a hard time deciding whether or not Musk's purchase of Twitter is a good or bad thing, however Musks vision and ability to execute on innovative ideas does demonstrate some promise given Twitter's stagnation over the last decade. I'm eager to see how this will play out and what the impacts will be to media partners over the coming months.
Sources:
- Pivot podcast
- NYT
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