The battle to win the "personal assistant" market is on and both Facebook and Google have a right to win. Google has almost unrivaled data, access to email information, flight times, etc, which means that it's voice activated assistant can provide a useful and informative service. Google Now can even provide information on traffic, best routes from the office to the home. Google Now On Tap can even link to your downloaded apps and gather information from there.
Facebook has other potential benefits. It's newly launched M service, and it's most recent voice activated service, which is as of yet, still unbranded, can gather information that feels maybe more personal and more interesting: friends' birthdays for example.
Both companies can provide services that complement each other.
Original article: http://techcrunch.com/2015/10/26/facebook-nowtifications/
Showing posts with label Google Now. Show all posts
Showing posts with label Google Now. Show all posts
Tuesday, October 27, 2015
Monday, September 14, 2015
Future of Search
I came across this article written today on the future of Google and SEO/SEM given the increasing use of mobile and mobile apps. As more people buy things on Amazon, select restaurants on Yelp and book cabs on Uber, they won't need Google to be an intermediate. Facebook's new Virtual Assistant will also be able to help with some of these tasks.
With this all in mind, Google has worked hard to optimize it's search functionality and display for mobile as well as integrate its search capabilities within many major applications. They also launched Google Now which is a sign of how search may evolve, focusing more on anticipating information the user needs and feeding it to them (vs. them searching for it) when and where they need it. From knowing the weather before they start their day, to planning the best route to work to avoid traffic, to checking a favorite team’s score while they’re playing, to offering up suggestions for restaurants in the area, Google Now will give users the information they want, when they need it. Ultimately, it seems that SEO/SEM in some form will continue being an important part of marketing strategies for the foreseeable future and will likely evolve as search may become less important.
http://searchenginewatch.com/sew/news/2424750/will-the-rise-of-mobile-apps-kill-seo-and-sem
https://www.google.com/landing/now/#whatisit
http://www.wired.com/2015/08/facebook-launches-m-new-kind-virtual-assistant/
With this all in mind, Google has worked hard to optimize it's search functionality and display for mobile as well as integrate its search capabilities within many major applications. They also launched Google Now which is a sign of how search may evolve, focusing more on anticipating information the user needs and feeding it to them (vs. them searching for it) when and where they need it. From knowing the weather before they start their day, to planning the best route to work to avoid traffic, to checking a favorite team’s score while they’re playing, to offering up suggestions for restaurants in the area, Google Now will give users the information they want, when they need it. Ultimately, it seems that SEO/SEM in some form will continue being an important part of marketing strategies for the foreseeable future and will likely evolve as search may become less important.
http://searchenginewatch.com/sew/news/2424750/will-the-rise-of-mobile-apps-kill-seo-and-sem
https://www.google.com/landing/now/#whatisit
http://www.wired.com/2015/08/facebook-launches-m-new-kind-virtual-assistant/
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