The battle to win the "personal assistant" market is on and both Facebook and Google have a right to win. Google has almost unrivaled data, access to email information, flight times, etc, which means that it's voice activated assistant can provide a useful and informative service. Google Now can even provide information on traffic, best routes from the office to the home. Google Now On Tap can even link to your downloaded apps and gather information from there.
Facebook has other potential benefits. It's newly launched M service, and it's most recent voice activated service, which is as of yet, still unbranded, can gather information that feels maybe more personal and more interesting: friends' birthdays for example.
Both companies can provide services that complement each other.
Original article: http://techcrunch.com/2015/10/26/facebook-nowtifications/
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