Thursday, October 13, 2011

New Fourquare Feature: Radar

We're in an interesting era of content explosion in the mobile/digital world - as we get our hands on more info, recommendations, suggestions, reviews and deals, it seems that apps are constantely trying to notify us when there's something better or more exciting we could be doing. This trend is continued with Foursquare's newest feature - Radar.
Radar tells you what's going on around you and pushes those notifications even when the app is off. This assumption is that you'll want to be reminded to check out this new restaurant, or that your friends are meeting nearby. Foursquare really needs to get this right, because if the notifications aren't contextual, personalized and helpful, this could be the most annoying app feature I've ever heard of.

As we continue to evolve in the information overload space, it puts the onus on apps/mobile features to really curate content, as opposed to just blasting out whatever the last advertiser told them to.

Check out more detail here: http://techcrunch.com/2011/10/12/foursquar-radar/#comment-box

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