Saturday, February 11, 2023

Superbowl Ads

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https://digiday.com/marketing/what-a-7m-super-bowl-ad-buy-can-purchase-in-digital-media-in-2023/amp/ This is an interesting article that s...
Friday, February 10, 2023

Bing Taking a Bite out of Google’s Pie

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  With the introduction of ChatGBT into the Bing search engine, is this now the race to the bottom in terms of pricing just like what Amazon...
Thursday, February 09, 2023

Podcast Advertising is Becoming a Pretty Big Deal

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Podcast Marketing Stats for Businesses I am not sure this is exactly digital marketing, but I think there is something to this whole podcast...
Monday, February 06, 2023

Will TikTok Replace Google as Gen Z’s Go-To Search Engine?

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Will TikTok Replace Google as Gen Z’s Go-To Search Engine? By Paige Carlotti ChatGPT isn’t the only thing threatening Google’s dominance i...
Sunday, February 05, 2023

QR codes to potentially flood the Super Bowl 2023 commercials

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  There is lots of talk about how all brands could be leveraging QR codes in their ads this year for the Super Bowl.   Coinbase did this par...
Saturday, January 28, 2023

Will the Virtual Influencer ruin it all?

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In the past 10 years, the rise of social media influencers has dramatically shifted how brands interact with new and younger demographics.  ...
Friday, January 27, 2023

Amazon Ads

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https://www.vox.com/recode/2022/11/10/23450349/amazon-advertising-everywhere-prime-sponsored-products In class, we discussed Amazon as a d...

Voice assistants’ effects on search

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  I am curious to see how Alexa and Google Home will change search.   Seeing as how Search makes its money on ads these days, will commerce ...

Niche Marketing via Influencers: How Real Estate is Adapting

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The United States is a society that prides itself on the “brand” of the individual while Americans fall into the need for conformity. Luxury...
Thursday, January 26, 2023

Horizon Media Launches an AI Tool That Promises to Optimize Ad Spends

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While many marketers have been thinking about how AI could potentially replace writers and designers, the folks at Horizon Media are think...
Wednesday, January 25, 2023

Google being sued by the DOJ for monopolizing digital ad tech

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  https://www.justice.gov/opa/pr/justice-department-sues-google-monopolizing-digital-advertising-technologies So this dropped and I wonder i...
Saturday, January 21, 2023

AI and the future of creative work

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In the past year, we have seen the release of various "creative" AI platforms such as DALL-E and ChatGPT. Although some brands hav...
Friday, January 20, 2023

To be Tracked or Forgotten: The Impact of Jan 1 with CPRA

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To be Tracked or Forgotten: The Impact of Jan 1 with CPRA This January saw the first steps in the most current US battle between digital adv...

Netflix at the Upfronts

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https://variety.com/2023/tv/news/netflix-tv-upfront-advertising-1235488128/ Netflix replacing Paramount at this year’s Upfronts is cementi...

Identifying the right metrics

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  I think that identifying the most important metric to track in digital marketing is a particularly interesting topic.   For example, impre...
Thursday, January 19, 2023

From Zero to ChatGPT Hero: How to Harness AI in Marketing

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  From Zero to ChatGPT Hero: How to Harness AI in Marketing I recently watched my co-worker use ChatGPT to help her write an investment memo...
Wednesday, January 18, 2023

TikTok Is Being Banned on an Increasing Number of College Campuses

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The University of Texas at Austin is the latest school to ban TikTok from its WiFi and other wired networks. They’re following the lead of...
Monday, December 12, 2022

Moz Blog

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Moz is a company that provides a range of tools and services for search engine optimization (SEO). The Moz blog is a blog on their website ...

Will Social-based E-commerce Model Work In Future?

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While Amazon demonstrated a successful business model for e-commerce, Pinduoduo, the second largest e-commerce platform in China, has develo...
Tuesday, December 06, 2022

Wechat's recent focus on mini program - embedded apps in wechat

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Wechat, the largest social media app in China, has demonstrated its leading position in social media, payment, etc. One noticeable trend is ...