The Chinese New Year
has just passed, and there are several brands that successfully grasped the
opportunity to promote their products. Apple's Chinese New Year seasonal short
movie Three Minutes made a hit and
reached 13 million views within a day.
It's a short movie
directed by Peter Chan, a world renowned movie director from Hong Kong. Unlike
other marketing videos, this short movie talks nothing about iPhone. Instead,
it was entirely filmed by iPhone X. As a laptop viewer, I couldn't tell the difference
at all, as expected by Apple. It is astonishing how a small phone can achieve
such filmmaking capability.
The only thing left
for us is the decision of whether to spend your red packet money on the new
iPhone X, knowing that we won't be able to make a movie as good as Three Minutes, but hopefully close to it.
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