Wednesday, February 21, 2018

Adobe Marketing Cloud - #2 in Digital Marketing for Mobile

https://www.adobe.com/experience-cloud/products.html

My company recently subscribed to Adobe Marketing Cloud as an additional tool for Digital Marketing. Adobe Marketing Cloud is a platform that simply imposed itself as one of the leaders in the digital marketing world. I was very interested in learning more about this offering from Adobe, its advantages and the feature set offered for Digital Marketing.

Adobe Marketing Cloud is a popular Adobe Web Analytic product helping businesses from various scales and industries develop, but also optimize and measure their campaigns and the results of their marketing performance. I was told that, Adobe Marketing Cloud is a fully integrated one-stop marketing suite, where from you can handle mobile, search, campaign, content, social, and email marketing. This product first appeared on the market in 2012-13, but has been gaining momentum considerably year by year. More and more prominent companies are entrusting their e-stores to Adobe as a service provider, which provides many subscriptions, tailored to suit the size and needs of the business, and particularly convenient for loyal Adobe users, which most of us are.

Marketing team explained some features offered by this product as follows:
Personalized Customer Experience
Cross-Channel Marketing
Mobile Marketing (ranked #2 in the software solutions for Mobile Marketing)
Data-Driven Marketing
Programmatic Marketing
Analytics
Audience Management
Campaign
Experience Management
Media Optimizer
Profile Management
Dynamic Tag Management
Retail Optimization
App-Centric Interface
Geolocation

I am trying to learn more about this product and I cant wait to see how this would be leveraged by the marketing team at my company. More information about Adobe Marketing Cloud is available atAdobe Marketing Cloud is a platform that simply imposed itself as one of the leaders in the digital marketing world.

https://www.adobe.com/experience-cloud/products.html

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